What does it take to land your dream job as a digital marketing manager? A lot of time and hard work, that’s what! But with the right information and the right attitude, you can be well on your way to achieving your goal. Below are 10 tips for landing your dream digital marketing manager job that will help you get noticed by prospective employers, shine in the interview process, and impress on the job once you’re hired.
In order to land your dream digital marketing manager job, you need to be prepared and equipped with a variety of skills. Beyond just industry experience, employers look for candidates that possess soft skills like effective communication and leadership abilities. It’s also important to make sure you have a robust resume, as your digital portfolio will likely play second fiddle to it. And when it comes time to interview? You’ll want to know how to ask relevant questions about potential positions so you can sell yourself—and wow hiring managers—in real-time! Take a gander at our list of qualifications below, which outlines exactly what you’ll need to land your dream digital marketing manager job. It’s not impossible (see above), but you definitely don’t want to get in over your head (i.e., quit another position without having another lined up). Gather some basic knowledge from us and do everything you can to impress hiring managers during an interview; best of luck!
Know What Companies Want
Since digital marketing manager jobs tend to receive a lot of applications, it’s important to know what employers are looking for. Some companies might want applicants with a bachelor’s degree in digital marketing or experience managing social media accounts. They might also prefer candidates who have worked in other industries like advertising or communications. If you lack some of these qualifications, you might be able to land an interview if you can show that your skills meet a lot of their criteria and that you fit into their culture.
Get Interview Experience
When you’re in search of a digital marketing manager job, how can you set yourself apart from other applicants? One way is to get some interview experience under your belt. Getting interviewed and practicing answering questions like Tell me about yourself, Why do you want to work here? And What makes you qualified? Will show employers that you know what they’re looking for—and can deliver. To land an interview with a digital marketing manager, think about what excites or motivates you most about working in that field and share those passions with your potential employer.
Practice, Practice, Practice
Of course, experience is critical to success. But there are a lot of entry-level digital marketing jobs that can be great places to hone your skills, get relevant experience and make connections with future colleagues. If you’re just starting out in digital marketing and you’re looking for a place to start, here are some ideas:
- Create a well-researched SEO tip sheet.
- Offer it as a free PDF download on your website or social media channels (this also makes for great content).
- Pitch it to bloggers who write about SEO tactics and strategies, then offer them guest posts on your website or social media pages where they can promote their posts and link back to their original content.
Get Good References
To make yourself more marketable, you need to be able to show a potential employer that others trust and value your skills. This is where references come in: they let employers know that you’re not only qualified, but also well-liked by former co-workers. In other words, getting a good reference means being seen as an individual who will bring value to an organization, rather than just another faceless candidate among hundreds of other applicants. And it can make all the difference between landing or missing out on your dream job.
Choose the Right Cover Letter Template
There are a lot of different templates online. You can use them to guide you in your construction, as well as get a good idea about how much or little to include. In general, though, you’ll want to keep it short and simple—two pages max. There’s no need to go into huge detail about all your experience; that comes later in your resume. For now, just focus on showcasing what makes you an excellent candidate and stand out from other applicants with cover letter templates tailored specifically to digital marketing managers’ jobs.
Add Personal Touches
If you want to stand out from a pile of resumes, you need to give hiring managers something that makes them want to call you in for an interview. The best way to do that is by adding personal touches. Don’t just re-write your resume; add new and unique information about your skills, past experiences, and education. Look at it as a chance to better represent yourself—this job is more than simply your qualification and skillset; it’s a chance for you to shine! This will take some time and effort, but it’s definitely worth it in the end! The key here is providing details (quantifiable ones!) about how you’ve done things in previous roles or internships so that they stand out among other applicants.
Use Social Media – Responsibly!
Social media is a powerful tool for digital marketing manager job seekers. LinkedIn, Facebook, Twitter, and other social media platforms are great places to connect with recruiters, get advice, and get noticed by companies that you want to work for. Just remember to use your head when engaging with people on social media: stay away from overt self-promotion and don’t act like an entitled jerk. Also, be careful not to post things that could damage your reputation, like pictures of you passed out at a bar. Keep it classy! When posting content (and replying), keep in mind your audience’s level of experience as well; if they’re beginner marketers, don’t bombard them with professional terminology or insider knowledge right off the bat.
How to Write a Great CV / Resume
When you start job hunting, one of your first tasks will be writing a CV or resume. You might be tempted to just throw something together that’s in English and looks vaguely like a CV or resume, but resist! A badly written CV is worse than no CV at all, because it can actually get you filtered out before you even get an interview. Make sure your CV is always ready to go with these tips on how to write a great one.
Phone interview tips
A phone interview is an informal, non-technical interview that typically lasts about 30 minutes. It’s a chance to learn about a job and see if it’s a good fit before scheduling an in-person interview. Phone interviews can be nerve-wracking but are also a great opportunity to shine. Follow these tips to ace your next phone interview and show that you’re ready for a face-to-face meeting. You don’t have time to rehearse answers because most phone interviews happen very quickly after being contacted; however, you can make sure you’re prepared with research on the company, examples of relevant past work or experience (prove why they should hire you), and questions to ask at the end.